In the last few years, the rise in demand for premium pet food products has increased substantially.

The human health trend of eating more fruit and vegetables is crossing over into the pet food industry. Many pet owners believe that these fantastic ingredients provide huge benefits to their pets’ overall health and well-being. 2021 is the International Year of Fruit and Vegetables.

How do fruits and vegetables benefit pets?

A pet’s diet should be nutritionally balanced and appropriate for a pet’s life stage. For example, adding fruits and vegetables to a pet’s diet ensures that they are provided with good sources of fibre, minerals and vitamins to help with their overall health and wellbeing. In addition, while quality protein sources must be fed to ensure amino acid requirements are met, fruit and vegetables can provide additional nutrients to aid a balanced diet. As a result, a pet food industry expert believes that fruit and vegetables will become more important in the pet market in the future.

The Year of Opportunity?

In recent times, there has been a strong focus on maintaining health at home by eating healthy foods; this has extended to pets. In addition, the United Nations announced that 2021 is the International Year of Fruit and Vegetables. This raises the awareness of the benefits of fruit and vegetables in terms of nutrition, health and sustainable farming. We offer  fantastic recipes that contain fruits and vegetables.

Each of our seven Superfood 65® recipes contains five nutritiously beneficial superfoods. All of these superfoods are vegetables, fruits or herbs with their own unique benefits for dogs. Our Superfood 65® recipes also contain a total of 65% animal protein sources, in which there is a minimum of 35% Freshly Prepared. Animal proteins are rich in essential amino acids, vitamins and minerals to help support everyday health and well-being.

To find out more information about our Superfood 65® range, just look below :-)