New pet dental treats are focusing on innovation and functionality to appeal to both pet owners and their animals.
Perhaps seeking to minimize the costs of veterinary dental treatments, pet owners look to functional treats as their pets’ first line of defence in dental health.
From regular veterinary visits to teeth brushing to dental-focused pet treats, pet owners have access to significant resources so they can take proper care of their pets’ teeth.
Pet treats and dental health
Veterinarians recommend regular check-ups and routine cleanings as the best defence against pet dental disease, but pet owners seem to be focusing on cheaper, at-home options for their pets. Dental treats are a significant part of the discussion and, alongside brushing teeth, are a fairly common recommendation for daily pet dental health. At-home dental care, such as teeth brushing and offering dental chews, can help slow the progression of dental disease.
Pet owner purchasing data shows that a significant portion of dog and cat owners are taking that advice. According to Packaged Facts the vast majority of pet owners buy pet treats, and multi-functional treats and chews. The most popular category within those functional treats were Dental treats, which according to Packaged Facts made up 25% of treat and chew market sales.
Pet food industry response
Innovation is the name of the game in capturing pet owners’ attention when looking for a functional, dental-focused treat for their pets. The pet treats market continues to develop, and functional treats in particular continues to expand in popularity.
Ensure that you keep checking our website for news regarding Paws Pet Food’s very own range of Functional Treats.
