Here at Paws Pet Food we are often asked why Freshtrusion™ makes our products more tasty, digestible and enjoyable for the pet. But what is Freshtrusion™?
What is it?
Freshtrusion™ is a first in dry pet food manufacturing and is a trademarked technology by our supplier. Freshtrusion™ technology allows more fresh ingredients to be used in dry pet foods than any other extrusion system in the world, including fresh meat and now fresh vegetables, herbs and ‘botanicals’.
How does it work?
Freshtrusion™ technology cooks the meat at a gentle 90 C temperature keeping in the freshness and protecting the proteins. Traditional category 3 meats & oils are rendered at circa 300 C which reduces the nutritional goodness and damages proteins, therefore decreasing the bio-availability to the pet.
Why Freshtrusion™?
Freshtrusion™ technology enables unique opportunities for your brand. Below are just a few examples:
- High market value proposition
- Improved marketing claims
- Ethical production
- Positional difference in the market
Over the next few weeks we will be providing various articles surrounding our Freshtrusion™ processes from Raw Materials through to the end product. We will also be sharing the benefits of these processes and the various marketing claims that your brand can make due to this unique process.
