Complete and Balanced Food 

Having a healthy and well balanced diet helps to prevent future health issues for pets. The pet food regulations define the
claim of ‘complete and balanced’ as meeting critical nutrition levels. It is commonly believed that a complete and balanced food is
designed to be fed as a dog’s sole diet as this provides the pet with the exact nutritional needs for its body.

The Treat Effect

Pet treats are gaining popularity with data showing this is the fastest growing segment of the pet food market. Euromonitor states “there has been a global increase in pet treat sales of 26% since 2010”. This is to meet consumer demand as they spend more money on pet products.

Responsibility is Key

Some treats on the market today contain excess levels of nutrients such as fat and protein. This can lead to overfeeding that can point towards health issues such as obesity, diabetes, arthritis and liver issues. Pet owners need to ensure if they feed their fur babies extra calories each day, exercise needs to increase or their pet may become overweight. Currently it is believed that around 40- 50% of the UK’s pet’s population are overweight

Your Functional Treats

Here at Paws Pet Food your functional treat recipes have been carefully formulated to provide well balanced and highly palatable, complementary snacks with added functional ingredients. Each treat is supplemented with vitamins and minerals to pack an extra punch towards everyday health and wellbeing. When this is fed it can be a delicious contribution towards a pets’ daily ration. They also have ideal levels of protein and fat without the addition of artificial colours or preservatives yet they remain just as tasty.

What advice could be given to pet parents to consider?

When focusing on a complete and balanced diet the most important part of giving treats is accounting for anything extra on top of their usual feed. Treats are great as an extra reward but it is essential that these extra kibbles are noted.

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