The UK has always been a lover of animals. In 2021, a staggering 59% of adults owned a pet, with cats making up for 27% of that figure. According to the PFMA, it is estimated there are 12.2 million pet cats, with this figure set to increase rapidly.

Since the start of the Covid-19 pandemic, cat ownership has boomed, as people have spent more time at home, with many owners deciding to welcome a cat into the family as a means of companionship. In addition, many pet owners are choosing to own a cat because they fit into ‘modern lifestyles’. Factors such as greater urbanisation and people living in smaller rented properties such as apartments make suitable living spaces for cats.

Shifts in Feeding Habits

Recently there has been a shift in how cat owners are choosing to feed their felines. In particular, a focus on how much they are feeding their cats and spending time researching their nutritional needs. This has led to a sharp increase in premium cat food purchases that particularly target the health of cats. While humanisation in cat food is a prominent factor in an owner purchasing decision, many believe that their own nutritional needs should be equal to their cats.

The Kitten Boom

There has been tremendous growth in the kitten market. This is due to cat owners looking to pamper their kittens as they develop into full-grown cats. In addition, the pandemic has seen a huge increase in people purchasing or adopting kittens, with 3.2 million homes homing a pandemic pet. Last year there was an increase of 667% compared to the previous year for ‘Kittens near me’, as well as a 188% increase in searches for ‘kittens’ between July and October 2020.

Purchasing preferences

The method by which cat owners purchase their food for their felines is changing. Last year, many owners were looking to receive their cat food directly to their doors. This was due to people being restricted in their time outside their homes. This trend continues.

Recent research has revealed that in April this year, consumer confidence grew in pet retail by 0.4% compared to the same period in 2019. In addition, the pet shops and vet’s category has seen shopping grow by a staggering 32.4% compared with two years ago; this is faster than any other high street store. Whilst, 42% of consumers are more likely to shop locally than before the pandemic, 47% describe the high street as the heart of their communities.

Here at Paws Pet Food, your Connoisseur Cat range contains four fantastic recipes. Two of the recipes contain Turkey and Chicken formulated for adult cats and kittens, respectively. Whilst your range also contains Chicken with Tuna & Salmon, as well as Salmon & White Fish that have been specifically formulated for sterilised cats. Each of these recipes contains a total of 70% Animal Ingredients in which there is a minimum of 30% Freshly Prepared. As well as providing all the nutrients for everyday health and well-being for cats and added functional ingredients like cellulose to help support the reduction of hairballs.

These fantastic four recipes provide you with a fantastic opportunity to promote a premium cat range to your customers as cat owners are looking for premium products that are beneficial to their feline.

To order your Connoisseur Cat recipes, simply select your bag below.