Collagen is one of the most abundant proteins in the body – found in skin, muscles, tendons, ligaments and bones. Functionally, it provides structure, strength and elasticity to each of these tissues. As dogs age, their capacity to produce collagen diminishes making them susceptible to injuries and painful conditions.

Like all proteins, collagen does not last forever. Natural breakdown occurs and this can be heightened by things such as daily wear and tear and ageing.

Ingredients that naturally contain collagen in pet food will be digested and absorbed by pets providing the building blocks (particularly amino acids glycine and proline) for the body to make more collagen which can help maintain healthy joints and skin.

All of your Superfood 65 recipes contain in total 35% Freshly Prepared meat. This provides naturally occuring collagen, helping to maintain healthy joints and skin.

Our Superfood 65® range is of uber premium quality, which is ideal for customers looking to spend that bit extra on their dogs.

free delivery DPD 2-4 days

The seven recipes that make up the range have been formulated with a total animal content of 65%. Each recipe is rich in essential amino acids, vitamins and minerals to support everyday health and well-being. In addition, a blend of five carefully selected superfoods, each with its own unique benefits. The range has the provenance of the raw materials, which supports our claims such as Freshly Prepared Scottish Salmon and British Grass Fed Lamb. We look forward to your Trust Pilot reviews after purchase, of these firm customer favourites.

New customers 10% off their first order if you add code pawspetfood at checkout stage. This code is just for your first order, not for subscription signups which qualify for 10% off every monthly order.

Love our food? Sign up for a monthly subscription on your product’s page, save money every month and never run out of your pet’s food. Manage your account online; pause or cancel your subscription any time.

Superfood 65 Dog Food Articles

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Comprehensive Guide: Common Health Concerns in Dogs and How to Address Them

January 26th, 2024|Comments Off on Comprehensive Guide: Common Health Concerns in Dogs and How to Address Them

Canine Wellness Guide: Navigating Common Dog Health Concerns and Proactive Care Dogs, like any other living beings, can face a variety of health concerns. It's important for pet owners to be aware of these [...]

Hypoallergenic Pet Food – Separating the Facts from the Hype

May 25th, 2022|Comments Off on Hypoallergenic Pet Food – Separating the Facts from the Hype

What is a food allergy in dogs and cats? Dogs and cats may display adverse reactions to food that can be broadly divided into two groups – immunological (food allergy) and non-immunological. A food [...]

  • Collagen in Pet Food

Collagen in Pet Food

March 21st, 2022|Comments Off on Collagen in Pet Food

What is Collagen? In nature, collagen is a protein found exclusively in animals, especially in the skin, bones and connective tissues of mammals, birds and fish. Strictly speaking, collagen is actually a family of [...]

  • What dog food should I feed my dog?

What dog food should I feed my dog?

February 28th, 2022|Comments Off on What dog food should I feed my dog?

A common query from pet owners is “what diet should I feed my dog?”. With so many dog food brands available to choose from, a decision can be hard to make. It is important [...]

  • Superfoods for dogs in the spotlight

Superfoods for dogs in the spotlight

February 11th, 2022|Comments Off on Superfoods for dogs in the spotlight

The pet food industry is seeing an increase in owners wanting their pets to have ingredients in their pet food that directly benefit them. As pet owners become more aware and knowledgeable about what [...]

  • Does my pet have an allergy or intolerance?

Does my pet have an allergy or intolerance?

January 27th, 2022|Comments Off on Does my pet have an allergy or intolerance?

You may be surprised to learn that food intolerances are a common problem amongst pets. Lower quality pet food, packed with artificial additives, chemicals and known hyper-sensitising ingredients, can often cause disturbances. Feeding a [...]

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